Friday, August 17, 2012

Grey Power Auto Insurance - BS marketing

I drive. I drive a lot. I have driven a lot as my career has found me on the road for many years. Right from the first time I saw one of these Grey Power ads, promoting better insurance for old people, they have annoyed the hell out of me.

I see old drivers, I bob and weave to avoid old drivers. I've cringed and held my breath as an old fart in a Buick narrowly misses a pedestrian with the right-of-way.

A remarkable feat!
A few weeks ago, I was behind a little old darlin' in a Camry (decided to trade in the Buick Century, I guess) at a light. We were both waiting to turn left (T intersection, no on-coming traffic). The light turned green, she and I began to move into the intersection to make our turns. She suddenly stopped during this tricky maneuver - I dunno, maybe she thought she saw the Kaiser. So I stopped, to avoid the collision. She proceed to finish her turn, into the outside lane. Not the inside or immediate lane, as is appropriate and legal. I turned into the immediate lane and then was very nearly side-swiped by the same old darlin' as she drifted left into my lane. Again, I avoided the collision.

So there, her good driving record and her lower-than-mine insurance rates were preserved by my reaction times.

You're welcome


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